Personal Branding: It brings life to your work and a face to your business!
Images are the first thing people see when they look at your website, social media and marketing materials. These photographs should speak to your "personal brand" - who you are, what your passions are and most of all, what you can do for your clients. A personal brand is a reflection of character, skills, experiences and talents and how they are perceived by people who encounter them.
Developing a personal brand takes time and a great amount of consideration. It is important to:
*Be knowledgeable, passionate and positive about you, your team and your work: excitement is unmistakable and contagious *Get to know your audience and customer: share, listen. ask questions *Have definite goals: ways to measure your progress, weekly, monthly *Build a "Tribe": initiate and connect, connect, connect!
Personal Brand Photography has been widely written about. Here are a few articles by noted business experts about the importance of quality, brand photography: